WEB COLORS

Web Colors

Web colors are colors used in designing web pages, and the methods for describing and specifying those colors. Hexadecimal color codes begin with a hash (#).

Authors of web pages have a variety of options available for specifying colors for elements of web documents. Colors may be specified as an RGB triplet in hexadecimal format (a hex triplet); they may also be specified according to their common English names in some cases. Often a color tool or other graphics software is used to generate color values.

The first versions of Mosaic and Netscape Navigator used the X11 color names as the basis for their color lists, as both started as X Window System applications.

Web colors have an unambiguous colorimetric definition, s RGB, which relates the chromaticism of a particular phosphor set, a given transfer curve, adaptive white point, and viewing conditions. These have been chosen to be similar to many real-world monitors and viewing conditions, so that even without color management rendering is fairly close to the specified values. However, user agents vary in the fidelity with which they represent the specified colors. More advanced user agents use color management to provide better color fidelity; this is particularly important for Web-to-print applications.

FREE SEO

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The initial ism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamming, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.